Conquest with Content
Lexus’ goal was to get original content promoting their hybrid technology in front of consumers driving competitor makes such as Audi and Infiniti. Contend and Facebook identified the top interests of this target. As a result, Contend created Proven Innovators, a video series featuring progressive thought leaders in the worlds of science, fashion, art and design fed into Facebook newsfeeds. The series generated millions of views during the first month alone.