Robotic Engineer “Mohawk Guy” Bobak Ferdowsi visits an observatory to talk space and his role in landing the Curiosity Rover on Mars as part of the Lexus Proven Innovator series.
Lexus’ goal was to get original content promoting their hybrid technology in front of consumers driving competitor makes such as Audi and Infiniti. Contend and Facebook identified the top interests of this target. As a result, Contend created Proven Innovators, a video series featuring progressive thought leaders in the worlds of science, fashion, art and design fed into Facebook newsfeeds. The series generated millions of views during the first month alone.
Fashion Designer Trina Turk cruises down Sunset Boulevard and shares the inspiration for her summer collection.
Sculptor and Entrepreneur Gaurav Nanda welds and designs for his Bend Goods.
True Blood composer Nathan Barr plays exotic instruments and shares his lifelong devotion to music.
