Jewel Osco · Something Fresh · Episode 1

Chicago Photographer Petra prepares for a shoot by heading over to Jewel Osco to grab supplies for the crew, and tells her own story as a young artist in the city.

98% Jump in Millennial Engagement

Grocery chain Jewel-Osco needed to create a language that would connect with Millennials. Contend worked with Jewel to re-imagine their tagline, “You’re in for Something Fresh”. We created a 20 episode video series titled Something Fresh, featuring influencer millennials targeting this core audience. Views increased 85%, with engagement jumping 98%. Contend produced 80 pieces of additional content, driving 500,000 new fans to the client’s Facebook Page.


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