Sperry 7 Seas Debuts as Social-First Series
Sperry 7 Seas is designed as a doc-reality style, social-first video content platform. By harnessing social media influencers, and capturing their gritty sailing adventures on location in Maine and Nicaragua, we intensified millennials’ awareness around Sperry’s shoe and apparel collections. Assets from the campaign debuted on Instagram, Facebook, Snapchat, Twitter, and more – eventually driving to in-store, Sperry.com, and all customer touch points. Contend handled the entire production from storylines, casting, locations, producing, aerial, post, and more.