Bud Light Created a Town… Twice
Bud Light’s Up For Whatever campaign culminated with the execution of Whatever, USA – Bud Light’s very own town. Bud Light’s challenge was to engage directly with Millennials. Fans auditioned to become its citizens and experience spontaneous fun for one weekend only. Contend produced cinema quality video and photos, including broadcast-ready content that was pushed to fans’ newsfeeds the next morning. Other content was used across various Bud Light channels, including TV, digital, social, print, and cinema.