Content With An Endgame

We create Performance Content™ that drives results all the way through the funnel.



Meet Our Team


Steven Amato

CEO, Founder

Steven Amato, Contend’s CEO and Chief Content Officer, is an industry pioneer in reshaping marketing, media, and entertainment. With a track record of innovation, Steven has led Contend to partner with global giants like Amazon, Microsoft, and the NFL, pushing the boundaries of storytelling and technology. His influence extends far beyond Contend, as he’s known for creating new media formats for networks like Apple, USA, Disney and NBC, co-founding groundbreaking technologies such as Apex, HoT, and Corto, and even consulting with the White House. As a sought-after speaker, writer, and producer, Steven Amato stands at the forefront of transforming the media landscape.


Rob Poznanski

VP, Strategic Partnerships

Rob has over 25 years’ experience leading teams in brand marketing, content strategy and content creation in the Tech and Music Industry. With over 18 years’ experience working with Microsoft, Rob now serves as VP of Strategic Partnerships and New Business. Prior to Contend, he ran Omelet, Seattle and Gluten Free Studios where he built the agency’s Microsoft business into a multi-million dollar account in 4 years. He’s won multiple awards for his work with Microsoft, including a Gold Star and 2008 “Circle Of Excellence” award for top account team at MSFT for his work with Sony. In his most important role though, Rob is a dad of three and loves to travel the world with his wife as well as to his kids sports tournaments.


Andrea Sellon

Chief Operating Officer

Andrea is an integrated marketing and business strategy professional known for integrating agency services with digital content strategies and technology. Strong innovator and customer advocate known for building strong client and internal relationships, facilitating team collaboration & communication across operations. She is always seeking opportunities to enhance services and drive efficiencies through innovation.  Over 20+ years of agency and innovation experience.


Jeff Nemy

Chief Financial Officer

Jeff is responsible for the integrity of all financial management and reporting systems, as well as financial strategy for the company. For over 25 years Jeff has served as CFO for several of the West Coast’s largest advertising and marketing services agencies including Foote, Cone & Belding, McCann Erickson, and TBWA\Chiat\Day\SF, as well as several boutique marketing services agencies.


Amy Sakmar

Group Account Director

Amy comes to us from David&Goliath, where she spent about 4 years on the California Lottery account, working on several 360 campaigns each year, launching a variety of Draw Games and Scratcher tickets. During her time there, she also helped manage D&G’s social channels. Prior to that, Amy was living in NYC, working on the United Airlines and Verizon accounts at McGarryBowen. There she learned the fundamentals of advertising and found her passion in Account Management.


Interested in working together? Get in touch!

For Press Inquiries
Please Contact: 

Marie Moore


San Francisco


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